SIGNAL Framework

The questions your customer used to Google, they now ask ChatGPT. Which is the most reliable second-hand car dealer in Belgium? Best CRM for a team of fifteen? Top accounting software for freelancers?

They get three brands back, pick one, and your conversation with them is over before it even started.

It’s moving fast. Google’s AI Overviews now appear in 60% of searches. Perplexity handles 780 million queries per month. ChatGPT reaches 800 million users every week. And most Belgian brands are doing nothing, because SEO feels “done” and GEO still sounds like a hype.

That’s your window.

What we do

We make sure AI models learn your brand as the answer to the questions your customers ask. Not as the 6th option between to marketplaces.

This is no longer about keywords. It’s technical work (schema, llms.txt, server rendering that allows AI crawlers), content written to be cited, a clean entity graph, and third parties talking about you at the right moment, on sources that AI actually trusts.

And it’s paid.

This is where we’re different. Most agencies sell GEO or paid. We do both, and orchestrate them together.

Organic GEO works, but it takes months. Paid accelerates every phase: it drives the first signals, builds branded search, and buys third-party mentions that would otherwise take a year of PR.

The SIGNAL Framework

Six steps, executable in 90 days.

Scan

We measure where you stand today across ChatGPT, Gemini, Perplexity and Copilot. NL, FR, EN. A fixed set of 30 prompts, run twice. No assumptions. Just data. Plan your scan

Identify

One positioning claim, sharp enough for an AI model to repeat it. Then we prioritize your queries: which need brand defense, which get acquisition paid, which we build organically.

Ground

Robots, schema, llms.txt, server rendering... The unsexy technical work most agencies never get to. Without it, AI crawlers don’t even try..

Narrate

Pages AI wants to cite. Written in prompt structure, with FAQ schema and visible update stamps. Every new page gets a paid push to accelerate signal building.

Amplify

Wikidata, sponsored content on authority sources, paid PR, spokesperson visibility. AI trusts the web more than your site. Paid does the heavy lifting here, compressing months of PR into weeks.

Learn

Monthly reporting with Share of AI Citation (SoAIC) as the headline metric, alongside conversions. Paid budgets shift accordingly: away from clusters you win organically, towards new ground. Gains get reinvested.

What we take off your plate

Strategy & technical setup

We audit and deliver a clear implementation plan your dev team can use immediately: schema blueprints, llms.txt templates, sitemap strategy, AI bot configuration… When needed, we work directly with your developers.

Copy & content

We write Tier-1 answer pages, comparison pages, intent-driven content, FAQ blocks, ad copy and sponsored content. Written by humans, optimized to be cited. Not the other way around.

Creative

Visual assets for paid, social and sponsored content. Image, video, formats; everything your campaigns need to stand out where AI models are watching.

Campaigns

We build and run your paid campaigns: search, social, programmatic. Always-on brand defense, plus acquisition and amplification where it matters. One team, one shared query list.

Measurement & optimization

We build a dashboard combining SoAIC, paid performance and business KPIs. We monitor AI crawler logs, track narrative shifts, and optimize weekly based on cost per mention and branded search lift.

Reporting & steering

One monthly report you can read in ten minutes: what we did, what it delivered, what’s next. One quarterly session to rebalance budgets and move into new territory.

Who this works for

Brands that want to be in the research phase of customers. E-commerce and retail (fashion, home, DIY, electronics, food). B2B SaaS, telco, automotive, finance, travel and hospitality.

Marketing teams who see stable SEO numbers, and a pipeline that’s quietly drying up. Because half the journey now happens inside AI conversations they can’t see.

Also for publishers and media. Their content is increasingly summarized by AI, often without traffic returning. Those who get cited retain authority, and audience.

And for public institutions. Citizens now ask AI first:

“How do I register a car?” “Am I eligible for a renovation grant?” “When is my town hall open?”

What AI answers determines whether people find the right source or outdated information. For organizations with a communication or service role, that’s no longer a detail.

We give you visibility and help you win that AI conversation.

Why now

AI models have a first-mover bias. What gets cited today is more likely to be cited tomorrow.

In most Belgian sectors, no one is running a structured GEO program yet. The window to become the reference is maybe twelve months.

Ready for your Scan?

A Scan takes two weeks and comes at a fixed price. You get a report that clearly shows where you stand today, across AI answers, languages, narratives and competitors.

What you do next is up to you.