Ready, set, pong: BASE & AdSomeNoise challenge you to BASE Pong

BASE and AdSomeNoise are bringing a touch of nostalgia to the digital age with BASE Pong. Inspired by the iconic arcade classic Pong, this online activation lets players battle each other on smartphone, tablet or desktop. The goal? Return as many balls as possible, score points, and climb the weekly leaderboard.

Every week, players have the chance to win great prizes, including Samsung Galaxy A26 smartphones, Galaxy Fit3 smartwatches, and House of Marley Bluetooth speakers.

The smartest players won't go it alone. Through a personal invite link, participants can challenge friends to join the game. For every friend who registers and plays, players unlock a power-up. A larger paddle, an extra ball or slower gameplay: these temporary boosts can make all the difference, helping players win matches, climb the leaderboard and increase their chances of taking home a prize.

In this way, BASE Pong becomes more than just a game. It turns into a social activation that encourages players to bring their friends into the competition.

The campaign reaches its peak, quite literally, on 3, 5 and 6 December at City2 shopping centre in Brussels (12 pm–6 pm). There, visitors will be able to compete live on a spectacular 22-metre-high JCDecaux DOOH screen.

Can't make it to Brussels? No problem. BASE Pong remains playable online until 21 December at games.base.be.

Ready. Set. Pong!

VIDEO: https://youtu.be/8mbGx808sF0

CREDITS

Client: BASE Belgium, Ann Van Brempt, Stéphanie Lengelé Agency: AdSomeNoise Account Managers: Jurgen Noël & Orly Vandelanotte Creative Director: Gert Pauwels Creative team: Tine Poelman, Wout Dujardin, Tijl Verbruggen Media Agency: Wavemaker, Charles Dugois, Lea Parys, Mathia Delobelle Production team: Amèl Amri, Aachal Shrestha, Louis Havet, Erwin Herremans Development team: Mauro Coone, Stijn de Schryver