Ethias is here for you with a new product campaign

Following the launch of a new brand campaign, including three TV spots, Ethias is continuing to build its renewed brand world together with AdSomeNoise. The recognisable Ethias universe, featuring the iconic Ethi characters in a fresh new look, is taking on ever more shape and space.

The campaign now extends into the streetscape, with Prestige MOF outdoor advertising in 36 m², 21 m² and 8 m² formats, as well as full tram wraps for De Lijn and STIB/MIVB, currently running through Antwerp and Brussels.

At the same time, the Ethias universe is growing with a new product chapter focused on Car, Home and Care+ insurance. These products protect customers against both small and big setbacks, each portrayed with a healthy dose of humour.

The idea remains the same: showing that Ethias is there for you, even when daily life goes off the rails. A street that turns out to be just a little too narrow for your car, a toilet that suddenly turns into an ejector seat, teeth being uncorked, or a living room that suddenly has a sea view. Whatever happens, Ethias is ready.

This new product chapter is rolling out across radio, 2 m² outdoor advertising, Meta and display. The approach is more closely tied to the individual products, while keeping Ethias’ light, human and recognisable tone.

Brand or product, the core message stays the same: Ethias. We’re here for you. Whatever daily life brings.

CREDITS:

Client contact: Svea Thielen, Stephanie Dechamps, Erwin Schloesser, Cathy Pauletti

Strategy Director: Johan Van Mol

Strategist: Evert Van den Broeck

Creative Director: Gert Pauwels

Media Director: Pieter Jadoul

Account Director: Sharon Lavaert & Delfien Raymakers

Account Executive: Ysaline De Schepper

Creation Team: Gilles André, William Lambiet & Tine Poelman

Copywriting: Gilles André & Wout Dujardin

Production Team: Amèl Amri, Dries Oostens, Fady Elabed, Kevin Gheux, Erwin Herremans & Pelle Nackaerts

AI Production: AMAI.design

Media Team AdSomeNoise: Andreas Vanderperren & Ine Desmedt

Media team SPACE: Axelle Ballieu & Patricia Lo Presti

Sound: Raygun