AdSomeNoise secures the Ethias pitch

In what can be considered the agency pitch of this spring, AdSomeNoise has secured the Ethias account. Following an extensive agency review, the final contenders were Omnicom, Mortierbrigade and AdSomeNoise. In the end, it was AdSomeNoise that won over both the Ethias teams and management.

Philippe Lallemand (CEO): "AdSomeNoise's proposed approach really stood out. Their strategic sharpness, the quality of their insights and, above all, their ability to translate Ethias into a stronger, more distinctive and more modern creative expression made the difference. That's exactly the ambition we were looking for."

AdSomeNoise has been appointed as Ethias' new full-service advertising agency with immediate effect. The agency will be responsible for the brand positioning strategy, image campaigns, digital conversion campaigns and all production. The Leuven-based agency will work closely with the Ethias teams led by Anja Vandeweyer (Head of Communication) and Svea Thielen (Head of Digital Channels, Performance & CX).

Steven Verbruggen (Managing Director, AdSomeNoise): "This win is first and foremost a huge achievement by the team. What was delivered strategically, creatively and digitally during this pitch was of an exceptional level. The fact that it convinced Ethias makes me incredibly proud. During the pitch, we were already able to demonstrate how AI can give the iconic Ethias characters a new level of dynamism and relevance. And honestly, it feels like we're only scratching the surface of what's creatively possible. Stay tuned!"

With this win, AdSomeNoise further strengthens its position as an alternative to the major agency holding groups: a local full-service agency with a digital core.