AdSomeNoise goes all the way for My Way

My Way, the certified used car brand of the D'Ieteren Group, has ambitious growth plans leading up to 2030. To achieve those ambitions, the company believes that, alongside its strong performance mindset, continued investment in the brand is essential. Five agencies were invited to the starting line, and after two rounds of pitching, AdSomeNoise crossed the finish line first.

Xin Gao, Team Lead & Growth Marketeer at My Way: "We chose AdSomeNoise because we strongly believe in their vision on marketing and the way they are organised. We know that investing in our brand will pay off in the long term, but we can never lose sight of short-term results. Of all the agencies we spoke to, AdSomeNoise best understood that, in the end, it's all about driving sales. We're excited to shift into a higher gear together."

The Leuven-based agency will immediately take on the role of 360° Brand Agency for My Way, covering everything from brand strategy and brand communication to data-driven performance campaigns.

Steven Verbruggen, AdSomeNoise: "I've driven an Audi all my life, so working for the D'Ieteren brands feels both natural and exciting. Love brands always bring something extra, and I can't wait to hit the road together with the My Way team. This is also right in our sweet spot: combining long-term brand building with short-term performance. The fact that we'll be working with such a tech-savvy team that's open to innovation makes it even better."

As part of the pitch, AdSomeNoise developed two new campaign films, both of which were fully produced by the agency's production team using AI.

José Fernandez, CMO of D'Ieteren: "Of course I already knew AdSomeNoise, but this was the first time I really got to look under the hood. I was impressed by the strategy and creative work they presented. On top of that, they have a fantastic organisation with a remarkable integrated way of working. Welcome to our D'Ieteren agency roster!"

The collaboration starts immediately, with the first campaign set to launch before the summer across media channels and at My Way dealerships.

Finally, My Way would like to thank the outgoing agency Happiness for its contribution and collaboration.