We’re here for you this summer
Ethias
Ethias
During the summer holidays, things don't always go according to plan. A flat tire, a cancelled flight, a suitcase that never arrives. These are exactly the moments Ethias is there for. As AdSomeNoise's first major campaign since winning the account, this was an opportunity to bring a fresh perspective to the Ethias universe and show what integrated strategy, creativity, media and AI can achieve together.
The Challenge
Ethias wanted to increase awareness of several insurance products that become especially relevant during the summer months, including Bike & More, motorcycle, cancellation and baggage insurance.
Our Approach
We created a series of summery scenarios where things never quite go to plan. Familiar holiday situations, unexpected twists and playful copy brought each insurance product to life across Bike & More, Motorcycle, Cancellation and Baggage Insurance.
Alongside the campaign, we refreshed the visual identity of the Ethias universe and its iconic Ethi characters. Staying true to the brand's roots, we introduced a lighter, more contemporary style that will continue to evolve in future campaigns. AI production techniques allowed us to develop the visual world efficiently while maintaining a consistent look and feel across every touchpoint.
The campaign rolled out nationally across radio, out-of-home, truck backs, digital video, social media and display, creating a fully integrated summer campaign.
Results
This campaign marks the start of a new creative chapter for Ethias, with a refreshed visual universe and an integrated approach that will continue to evolve across future campaigns.