We are here for you. Whatever happens.
Ethias
Ethias
Life rarely goes as planned. A first move that spirals, a renovation that takes on a life of its own, a family day that turns into full-blown chaos. Ethias embraced that reality and built a brand campaign around it. AdSomeNoise continued developing the Ethias creative platform, bringing the brand promise "We are here for you" to life through three films that are as relatable as they are absurd.
The Challenge
Ethias needed to deepen its brand positioning across all audiences and life stages, with a creative platform strong enough to stretch across different situations while staying close to everyday reality. The iconic Ethi characters had to carry both the humour and the warmth.
Our Approach
Three films, three life moments, one universal truth: things go sideways, and Ethias is there when they do. Each scenario starts familiar and escalates into playful, chain-reaction chaos, all carried by the beloved round-silhouetted Ethi characters. The baseline "We are here for you" becomes the throughline of a creative platform built to grow. The campaign rolled out across 30 and 15 second TV spots, BVOD, social video, display banners, large-format outdoor in 36m², 21m² and 8m², and full tram wraps in Antwerp with De Lijn and Brussels with STIB.
Results
The campaign marks a new step in building a coherent and distinctive brand territory for Ethias, one designed to accompany customers across every situation life throws at them.