Stream-off
Telenet
Telenet
To promote Telenet’s offer of six months of free Netflix & Streamz with a Telenet internet subscription, we wanted to go beyond traditional marketing and generate a pool of valuable leads for future campaigns. The solution was Telenet Stream-Off, a gamified activation where entertainment fans could play along online. Every day, a blurred and muffled 15-minute clip from a Streamz series was livestreamed on the campaign website, gradually becoming sharper until it reached the quality of Telenet’s fiber-fast internet. Players had to guess the series before anyone else to win daily prizes worth a total of € 20,000. A “Telenet Lens” mechanic gave participants short glimpses of clear footage, and more could be earned by inviting friends. The result was an activation that turned passive viewing into interactive engagement, capturing attention, rewarding participation, and delivering a 17 percent opt-in rate for future marketing.
The Challenge
The objective was to drive awareness for Telenet’s Netflix & Streamz offer and generate a high-quality pool of opt-ins for future campaigns. Instead of relying on a standard media push, we wanted to make the promo memorable by inviting people to play, not just watch.
Our Approach
Every day, a new Stream-Off was launched on the campaign site, featuring a blurred and muffled 15-minute clip from a Streamz series. As the quality sharpened, players competed to guess the title first. Daily winners received high-value prizes, from iPhones to smart TVs. To drive participation, the campaign ran across Meta and TikTok, with dynamic creative optimization on Meta ensuring ads featured the prize of the day at the right time. Twitch was added to reach players in a gaming context, while a daily email layer reminded participants of upcoming rounds and prizes. The Telenet Lens gave each player one clear glimpse per day, with extra lenses earned by inviting friends. This mechanic not only boosted engagement but also expanded the campaign organically as players promoted the game to others.
Results
Stream-Off delivered strong results for both engagement and lead generation. Of all unique visitors, 17% opted in for commercial communications, creating a high-quality pool for this and future commercial messages. Participants stayed on-site for an average of 8 minutes and 17 seconds, actively exposed to the commercial message “New clients get Netflix & Streamz free for six months” throughout the game.