Telenet Rebranding Campaign
Telenet
Telenet
Telenet reinvented itself from the ground up. No more standard bundles, but a fully personalised lineup for every customer. A change this big deserved a launch to match. Together with TBWA, VML, Wavemaker and Caviar, AdSomeNoise handled the full digital rollout of one of Belgium's most ambitious rebrands in years.
The Challenge
Telenet was overhauling its entire product logic, moving from fixed bundles to a fully modular offering. The launch needed to land boldly across every channel, with a creative concept strong enough to carry the brand into a new era and convert curiosity into sign-ups.
Our Approach
TBWA conceived a world of mythical creatures, Bingefoot, Zeemeerzakenman and a herd of Éénfluencers, each with oddly relatable needs and their own personalised Telenet. AdSomeNoise brought that world to life in digital, handling the digital concepts, art direction on set and the full digital production across awareness, consideration and conversion. The campaign ran across TV, radio, social, display, OOH, cinema, retail and activations, all anchored by the new brand platform 'go yellow' and its fresh visual identity, new typography and sonic branding.
Results
The campaign rolled out across all major channels and marked a new chapter for the Telenet brand, with 'go yellow' landing as a fully integrated platform spanning creative, media, design and sound.