Vroege Vogels
Doccle
Doccle
From January 2026, e-invoicing via Peppol became mandatory in Belgium. Doccle and AdSomeNoise launched Vroege Vogels, a playful campaign that rewarded early adopters with lifelong discounts and dream trips. It’s how we turned urgency into action and positioning Doccle as the platform of choice.
The Challenge
Many business delayed Peppol adoption, fearing complexity and waiting for the deadline. Doccle needed to create urgency, simplify the process, and make early activation desirable.
Our Approach
AdSomeNoise turned Peppol adoption into a playful, highly motivating challenge with the Vroege Vogels (Early Birds) campaign. Using AI-generated “Early Birds” on dream destinations like the Maldives, Japan, and Kenya, each wave offered entrepreneurs exclusive lifelong DocclePro discounts and trips. Scarcity and urgency were built into the campaign: earlier waves had bigger rewards, encouraging businesses to act quickly and secure their benefits.
Results
- 100,000+ entrepreneurs activated Peppol via Doccle
- 44,000+ upgraded to DocclePro for full functionality