Doccle…Done!
Doccle
Doccle
By 2022, Doccle had already amassed 2.6M users through utility providers’ invoices, but most weren’t aware of all its functionalities. Users were only making 3.2M payments, limiting the platform’s revenue potential. In 2023, Doccle and AdSomeNoise launched the creative platform “Doccle…Done!”, turning administration into a fast, easy, and stress-free experience. The campaign improved brand understanding, changed user habits, and exceeded business targets, reaching 4.6M payments in just a few months. The platform and campaign were so successful that it was repeated and extended in 2024–2025, continuing to grow payments, user connections, and brand awareness.
The Challenge
Doccle’s biggest hurdle wasn’t users, it was awareness. Despite a massive user base, many thought Doccle was a government tool, the invoicing partner itself, or even a brand like “Dopper.” Low understanding of Doccle’s functionalities meant low engagement and low revenue. The goal was clear: increase total annual payments to 4.2M, drive more connections with Doccle partners, and improve brand understanding. All within a limited media budget.
Our Approach
Doccle…Done! turned administration into a fast, effortless, and surprisingly fun experience. Using outrageous scenarios, like paying your water bill on a theme park ride or just before saying “yes” at a wedding, we showed that Doccle makes managing invoices easy, secure, and stress-free anytime, anywhere. The campaign combined broad brand awareness through radio and digital channels with direct activation via Spotify, Meta, display, and search, ensuring we reached both low-activity users and new prospects.
To maximize impact on a limited budget, we leveraged AI-driven dynamic creatives, tailoring messaging efficiently to different audiences while freeing more resources for media reach. The campaign was fully digital-first, full-funnel, and repeatable, allowing us to optimize and extend it in 2024–2025. By blending humor, relevance, and clear communication of Doccle’s benefits, we created a campaign that not only captured attention but also drove measurable behavior change, increasing both payments and connections across the platform.
Results
- Payments: 4.6M payments in 2023 (target 4.2M), 7.5M by end of 2024, 1.4M in a single month in early 2025.
- Connections: 25% increase in payments per user in 2023, rising to +46% by 2024. Total connections grew from 1.1M (2022) to 3.3M (2024).
- Brand awareness: Total awareness +12% (61% in 2024), spontaneous awareness +19% (33%), Top-of-Mind awareness +16% (28%).
- User engagement: Active users continued to rise steadily, showing lasting behavioral change beyond short-term campaigns.